Attractive
Campus, air conditioned classrooms, audi
halls, free laptops, 100% placements , scholarships, hostel facility and many more. The B-schools of India use all marketing
strategies to attract students to take admission. Well, I will praise them,
because they are live example to learn marketing in such a competitive
environment. Due to the excessive usage of these so called 'unique selling
propositions', these terms have become irrelevant, and are no longer used by
aspirants when they are picking a B-School from where they decide to get
admission for there MBA.
These B-Schools make
candidates nothing more than another brick in wall. So, lets through the major
marketing tactics, these B-schools use to attract MBA aspirants. Have a look :-
Free laptops: Dear aspirants, If you're paying a fees of Rs 6 lakhs per
year for a PGDM/MBA degree, then getting a free laptop worth Rs 20,000 is not a
big deal. Is it??
Student exchange
programmes: Many B-schools claim
for tie-ups with foreign colleges and promise students about student exchange
programmes as they have tie-ups with foreign institutes. But does it really
help? Would it give some weightage to your resume? Ask this question to
yourself, because the duration is only of 2 months or 6 months. It gets one to
adapt new environment.
Fully Wi-Fi Equipped
and Air-conditioned campus: Is it the campus, that makes the quality of
the students. Is it the campus that ensures that the environment of college is
good. No, its not. With such advertisements of infrastructure and air
conditioned classrooms, B-schools do nothing but try to lure students. Ask
yourself, does it really matter?
100% Guaranteed Placements: How is it possible for a private B-School, if
the best B-schools of India can't guarantee 100% placements. Isn't it just a
day dreaming? Also, some industry insiders say that some colleges pay money to
recruit their students on the condition that they can fire him out after a
certain period of time. Soon you will get a detailed report on it. So, you must
talk to the seniors and do a thorough background check up to find about the
institute and its actual placements.
Rankings: Ranking, the best marketing
stunt is one of the best ways to trap students. With so many ranking bodies and
publications taking out their own rankings list, it is not a surprise that many
B-school top the rankings in either of the lists.
Visiting faculty: Boasting of visiting
faculty means the institute does not have its own full-time, permanent faculty.
By relying on visiting faculty, as per experts, the B School is only trying to
save costs.
Hostel and canteen facilities: There is
nothing unique about hostel and canteen facilities in the campus.
Scholarships and Discount Offers: Providing an opportunity to win scholarship
or giving a discount on fees by some
institutes can definitely lure students till an extent. But it clearly
indicates that these B-schools treat education as a commodity which can be
bargained easily. Moreover these scholarships they offer are already added to
the tuition fee of candidate.
AICTE or UGC Approved: Dear aspirants, you must know that, the
approval from these regulatory bodies is not enough to ensure if the institute
is good or worst. So, please check the history of the college in the market.
Because, those high-quality, AICTE-approved B-schools are the ones that have
been around for long and no doubt will flourish despite or without AICTE
approvals.
Syllabus: Many B-schools boast of an
international curriculum which they claim to be in lines of Harvard, Stanford
or Wharton etc,. But the truth is that no institute can copy the curriculum of
these universities.
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