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January 31, 2018

B-SCHOOL JARGON TO KEEP IN MIND

Every industry has its own lingo. But business school jargon may be especially perplexing. Here are some terms

1. PAR

Used to describe accomplishments on a resume or to answer interview questions. PAR stands for ‘Problem, Action, Result’. You would talk about the problem, then you would dig into the actions that you took to help solve the problem, and then you would finally close with the end result that you specifically made.

2. Blue Ocean and Red Ocean

This term is a “nerdy” way of describing a market that has yet to be chummed up with competitors or great whites. Red ocean is a market chummed up with competitors and man-killing sharks.

3. Three Cs

This term is based on the business model developed by Kenichi Ohmae. The three Cs analyses how the dynamics of customer, competition, and corporation lead to strategic advantage.

4. MECE

An acronym for a McKinseycreated data analysis concept called ‘mutually exclusive, completely exhaustive’. For example, categorising people by age group would be MECE. That’s because no one can appear in more than one category and all the categories together cover all the options.

5. Herbie

In the 1984 novel The Goal, written by business consultant Eliyahu M Goldratt, a boy named Herbie is on a Boy Scout hike and ends up holding up the rest of the troops. So “Herbie” has become synonymous for “bottleneck,” or the thing that’s holding people up.
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